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Posted by marmara on August 22, 2015

Listed below are some features that should have a logo. The logo should be attractive, this feature is based on the impact it has on customers, that catches their attention and be attracted to consume the product. At this point it is important to make several sketches of the design you want, and show it to several people, or do market research to test the effect that will produce the new logo. This also applies when you are redesigning a product logo, as if customers were used to identify the product with the logo and this is changed, it is necessary to perform various tests of the product with the new logo, group dynamics, interviews, questionnaires, to record the opinion people, this first and once you have decided what will be the new design, intrigue campaigns that show the new logo, so that people will identify with, and can be associated with the product. Timeless. This means that the logo design should be sustainable over time, ie should not be changing unless the situation warrants, an excessive drop in sales, which may be a factor that forces the product relaunch with a change of logo. Must be legible, that is to be understood easily, the logos when they are very far-fetched, it happens that is not easily identified, the logo must be clearly recognized, whether the size is big, small, that is static or in motion . When a logo is readable, this is more easily remembered by customers, as the case described above the sports brand Nike, whose logo is simple making it easy to remember and identify it.

Another feature of the logo is different to other, ie it must have something that sets you apart from others, would be very complicated to our company’s logo resembles that of another, as well as bringing confusion to customers, we would not be identifying our product, and what every company wants is that its product is recognized by potential customers. Here comes into play simplicity of design, since the simpler is better remembered. If you follow these simple considerations when designing our logo, it will have guaranteed success. Felix J.

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