Movement Pop Art
The new art brings the daily Express of the way that is lived. The consumption society attracts the art and it produces who it. The artistic onslaught wants to assure that the life is absorbed of art and vice versa, therefore is dislocated from the museum for the street, to the reach of all with the participation of all. The art lives a figurative moment, a desestetizao and until a depreciation for many critics. The name seems to make jus to the art direction that invades daily antiart.
Public and artist intervene, present in the distance and undo that he had between itself. The banalizao if imposes and everything is changedded into art. Objects of consumption gifts in the daily one load in its mercantile essence the art as the labels, announcements, comicses, reviewed. The new model of artistic expression starts to reflect the life in objects of consumption, the advertising and design and is for injected them in the culture. The Kitsch fusing, in the direction to mix ' ' elite' ' ' ' massa' ' , the Pop more generated one of the artistic concepts known in the art of the present time art. As well as the Modernismo of vanguard, the art contemporary created groups with different artistic forms, however with the same spirit of change. Of some groups of artists as the Minimalismo, the Povera Art, Street Art, Art conceptual, abstract Expressionismo, amongst others, will be given, only, a panorama of what it was the Movement Pop Art, seen as most representative. With two main exponents, Andy Warhol and Roy Litchtenstein. The Pop art divulges an acceptance of the crisis that the art lived and faces the current situation declaring the massificao of the art, the influence of the capitalist culture on it and the search of the Pop Culture.
