Foundation
Reference marketing, the map peppered with credible information and high-quality recommendations countless slogans and campaigns are highly appreciate and celebrate the in-house product. When the prospective buyers, this leads to a complete sensory overload and lack of orientation in the jungle of self praise. Against this background, the reference marketing offers a solid map peppered with credible information and high-quality recommendations. (Source: Pahal Foundation). Target is to enable the prospective buyers with the satisfied customer voice, to reach the central instrument of reference marketing. Whether through testimonials, success stories, case studies or the numerous other integration possibilities of the customer voice: the principle is always the same. The honest recommendation of other purchase replacements weighs simply more than the tired applied self-praise. So, information about product features, service quality and implementation can be drawn from the example from a user report, fundamental medium of reference marketing are not achieving everyday advertising hymns of praise of self.
Just complex products and services can explain himself with the Toolbox of reference marketing in an ideal way. In addition the purchase decision makers may consider the customer voice as secure guarantee of quality, because the appropriate quote-dealer stands with his personal name for it. Fundamental to the effective integration of such high-quality customer quotes and reports is a journalistic comprehensive expertise and a sound strategy behind building a relevant reference Foundation. But the effort is worth, how know about the customers of the advertising agency poly at least from Karlsruhe to report. The focus adopted active sales in the hand the innovative PR team on the reference marketing, not only successful advertising agency, but is also beneficial to pass on to their customers know.
