Poynter Institute
Writing for the web is not same thing as writing a book, or a theoretical paper, or even an email to a friend. We understand that intuitively. Since 1994, which have been carrying out studies, Edition after Edition, particularly studies of Eyetrack, by Poynter Institute in Florida (USA), trying to find patterns or behaviors characteristic of reading web texts. Eyetrack is a study methodology whereby volunteers are taken and fueling them with some special cameras mounted on their heads–that tracked the movement of the eyes. Then asked to visit different web sites, and the look of the common user pattern registers. Until the version 7 of the Eyetrack, it was believed that people read superficially texts online. I.e., to read web text, it was not possible to achieve the same level of depth in the meaning of the text, the same level of concentration, that when we read texts in traditional formats e.g. paper newspapers or printed books.
However, the Eyetrack 7 (), gave overland with these assumptions so firmly rooted in the minds of those who produce web texts. It was found that people read news online with deeper sites of what read printed newspapers. I think that this is an excellent example of the adaptive capacity of the human being. I bet that the first sms which sent to your contacts, have led him a long time of preparation. Nobody was used to communicate with that format. And in fact many ventured that text messages would not walk, so uncomfortable and incomplete that they seemed.
However, are still among us, and enjoying excellent health. All send and receive text messages all the time, do it with total comfort and found highly significant information in them. Same thing happens with web content. Perhaps the earliest sites with high degree of textual content not felt comfortable for the user.
