Umuda Yolculuk

Creating a Web site – a real savings on advertising in the crisis. Every businessman knows that without investments in advertising sales will not be, as well as every true that invested in advertising will bring ten ruble profits. Center for Responsible Business has firm opinions on the matter. Investing in expensive outdoor, television ads, radio spots, no longer makes such a strong effect, as it was before. But you can not just give up and wait for advertising clients will find you themselves. After all, the client can not get You, and for your competitor. Rely on the work of their managers – good, but they need each month to pay salaries. It makes no sense to keep the team managers, if clients are only a few. We know how to reduce investment in advertising and at the same time to catch the right buyer! The solution devised and quite a long time.

Moreover, this type of advertising continues to gain popularity. Often, small firms generally enjoy them just fine and compete with "Shark business." This gives Internet.Chto Internet? 1. Internet makes it possible to determine from the total flow – paying customers. If a person has the opportunity of accessing the Internet, it has a computer and not just the poor. If it looks good or service, you most likely already made the decision to purchase, as well as he has money on its performance (otherwise there is no point in wasting time on search). 2. Internet is already quite thoroughly entered into the modern life and use it in all corners of not only Russia but also worldwide.

Any owner of the site today is taking action on his promotion to the search, believing that the majority of visitors coming from search engines. However, the cost of moving to high- business needs at times too big for small business websites and small businesses are in the issuance of a popular demand away from top positions. Part of the situation can be remedied by promoting the site on a low-frequency and mid-range needs, but in this case, the costs of promotion can be quite high. Search engine optimization bandwagon sometimes leads to what is forgotten the purpose of such optimization. Appearance on first place in the extradition is not an end in itself, this is done only to attract visitors to the site. If the attraction of using a search engine is too expensive, consider other methods. The first, what website owners think in this situation, it is about contextual advertising.

Unfortunately, the cost of such advertising is directly dependent on the value of search engine promotion for a similar request, and if the promotion is expensive, and then advertising is unlikely to cost much less. In some cases, you can put the site address in the usual advertising, which is produced by the company, and in all places where it is possible. For example, you can write to the address of the site work clothes, on the signboards of shops, both by road and so on. This strategy will lead some users to the site, especially if his name is easy to remember.