Journalist Usually Unsuccessful

Posted by marmara on July 13, 2017

Market freelance copywriters, daily updated with new players. Jo Mackness insists that this is the case. A considerable proportion of the newcomers are qualified linguists and journalists. And, paradoxically, but they often suffer in his new position if not a fiasco, something is seriously losing to their competitors. It would seem – well, who does not like journalists or philologists to be successful in online copywriting? So why, in reality it turns out the opposite? If you or a philologist journalist, started a free copywriting, or just caring for this work, we encourage you to read our article to the beginning of your new activities have been successful. Lack of orders or dissatisfaction clients copywriters work in journalism is primarily due to a misunderstanding of these specialists elementary things. Nature of publications on the Internet is very different from magazine or newspaper articles that are placed on paper. Users of network resources, as a rule, read the "diagonal", and even then only if the published material is of interest. That is why the traditional "water" or erased journalism stamps and techniques on the Internet are not allowed.

Every phrase in the text should not only attract attention, but also create the desire to read further. Too often journalists boldly take up the so-called "selling" the texts, and hopelessly showered the project, summarizing both the customer and his clients. Before we take up writing texts, whose task is to encourage resource users to buy something, you need to begin to learn not to take the word "sale" as dirty. It is no secret that representatives of the typical "intellectual" professions, which include a vast majority of journalists are very negatively and disparagingly refer to everything associated with commerce and trade. You should understand that, like it or not, but, coming on the market of freelancing, you're just as involved in trade, selling their services to customers. Next to begin to write more or less decent text, aimed at stimulating demand, you'll need at least superficially acquainted with the technology and sales technique of writing texts, aimed at stimulating purchases or demand.

There are Another problem faced by beginners to work in the field of online copywriting linguists and journalists. Retrieve, where you can creatively nothing limits – a great success. Much more likely you will be offered writing texts, in which it will be necessary to enter the "key" words. This should be to promote the site on the web. Very often you want to insert into the text of a combination of the "salon colors Moscow" or "clothes, Turkey and so on. In this case, change these words can not. Learn to deal with a similar combination of words is necessary. Argue with the customer on the fact that "it is wrong," it's not the Russian language "is not just silly, but pointless. You just demonstrate their incompetence. A very large number of your competitors can easily cope with this task, and you'll earn yourself inadequate and ugly image of the artist. We wish you good luck in his new job and we are confident that our article will help you launch it successfully with the very first steps.

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Search Engine Optimization Package

Posted by marmara on June 17, 2017

He very beneficial for both owners of advertising platforms, and for the advertisers themselves so that the banner is placed on vysokoposeschaemyh thematic resources. Thus, the advertiser receives a large number of hits (and in investigation and the growth of clicks) for the relatively high price. Contextual advertising Contextual advertising – this is a very effective method to deliver information to a targeted audience in short terms. Usually it is paid for clicks (Transitions), and not on impressions, the advertiser pays only for the visitors. Number of advertising spaces on the advertising platforms is very limited, and display ads will be those advertisers who have appointed a great price CPC. Therefore, in a competitive themes price per click is very high. A huge plus to your site, if he has some specific theme: in this case the visitors click on ads more often.

Context advertising in search engines to the brilliant idea is simple – along the search results for a given user request is issued even a few commercial advertisements (linked, of course, for this request). Advertising in mailings often many underestimate this kind of advertising, though, thanks tematichnosti mailings, it allows you to easily apply it to the target audience. By the way, relatively inexpensive and effective. Search Engine Optimization Package of measures to improve the site positions in search engines for given keywords. Differs from contextual advertising less expensive (although in the long run). Is not direct advertising, but it helps to attract targeted visitors (ie, solves one of the main objectives of advertising on the internet).

There are other non-traditional (illegal) forms of online advertising – it's all kinds of spam. It includes: mass mailing, spamming through ICQ, the mass posting of advertising messages to guestbooks, forums, search engine spam and so on. As you can see, there are many types of Internet advertising, so we must assume that it will continue to evolve very active, perhaps there will be some other form of advertising or to change the laws of the market. Say that it will supersede the off-line advertising, of course, is not worth it, but the fact that it has become an effective tool for promoting is fairly obvious. 2007 Source: condition for reprints: link to the author, his website and print without reduction.

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Russian Business

Posted by marmara on April 16, 2015

Electronic registration of IP individual entrepreneur is a person that is registered in the manner prescribed by law and carries on business. Register carried out at the place of residence of the individual entrepreneur. The advantages of doing business (with no legal organization): ‘simplified procedure for registration of an individual entrepreneur; ‘sole proprietor has the right to use the labor of others, “a simplified procedure for accounting and tax accounting;’ period of business activity included in the total length of service and is the basis for a pension. The procedure for electronic filing IP consists of the following steps: 1. E-mail you an application to develop a package of documents stating the organizational-legal form of future business and properties; 2. We are preparing a package of documents required for registration, and pay legal costs, 3. You as an applicant represent to his signature on the application of Notary 4.

You are applying for registration of IP to the registering authority, 5. A week later we get a set of documents registered IP 6. Additional service from our side is the production of printing and the discovery of bank account. Entrepreneurial activity may engage in any able-bodied citizen over the age of majority, except civil servants and military personnel. Persons with Disabilities (Abuse of alcohol or drugs, as well as minors under the age of 14 to 18 years) can do business only with the consent of their legal representatives. Status individual entrepreneur is possible not only for Russian citizens, but also for foreign citizens as well – for stateless persons. You must have a residence in the territory of the Russian Federation.

Foreign citizens and residents without citizenship who have registered at the place of residence or immigration cards, state registration as a private entrepreneur can not be. Business activities included in the total length of service. An individual entrepreneur may employ other people. An individual entrepreneur is liable for its obligations with all property belonging to him. For business is characterized by a simplified procedure for accounting and tax accounting. Provides for a simplified taxation. To register you must provide the IP the following information: passport details, registered address and TIN (if any); economic activities, which intend to deal with the individual entrepreneur; the tax system – the traditional or simplified (6% of revenues, or revenues minus expenses 15%); the phone number for the tax inspectorate.

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