Fitness Clubs

Posted by marmara on March 18, 2015

Large fitness clubs react quickly to any changes and introduce new types of workouts. However, according to experts, is far not all of Western hits are becoming popular in Russia. And over time, the demand for them disappears. In recent years, very popular in fitness clubs began to use the so-called family and children's programs. While mom engaged in aerobic exercise, her child would incorporate sport in children's room.

So today, in every self-respecting fitness club, there are a dozen different workout options for kids of all ages and levels of athletic training. Doors to the market open, but According to the company , the need of Moscow in the fitness centers is not less than 500 thousand training places. In this case, to date all the clubs of the city can take only about 150 thousand clients. In many sleeping areas with a population of 100-200 thousand people are still only one or two gyms. It would seem that system – I will not! But, in fact, in the fitness business is not so simple.

Steadily getting a good profit, opening small health club on the outskirts of the city, you can only if the placement is in your property. – Every day, comes to us 10-15 people – says Basil Prolygin. – And this despite the fact that prices have low – 100-150 rubles per workout (depending on time) – and there are no other nearby fitness centers. If we had rented their rooms, it would be much harder. It is easy to calculate that the cost of renting the 200-meter premises, where You can add a gym and aerobics room, at a cost of $ 200 per square. m per year, per month more than $ 3000. Even if his day will be visiting 30 people and pay $ 5 per workout, rent and other expenses eat up the profits. Assign a higher price is risky. Compete with large fitness centers still will not work. But higher prices discourage low-income customers is possible. – Inexpensive fitness clubs do not enough, but to open them yet unprofitable, – says Marina Vasiltsova. However, in the coming years the opportunity to enter the market of fitness services for newcomers is still there. Chances for success more than those who have the means to construction of spacious and well equipped club in any of the sleeping areas. In Moscow, a hurry to exit the market is worth at least because in recent years to "sleeping" turned their attention to large chains – Planet Fitness , World Class, World Gym. Several teams of these companies already exist in the outskirts of the capital. In this case, experts predict that within two or three years we can expect tougher competition not only in the city center, but also in sleeping areas. As they say, who did not, that was late. SchetDoll. to Wed for months. Percent of revenue in the sl. for months. Gross revenues 112,000 100.0 Of which: – the sale of club cards 67 200 60 – to provide additional services 44,800 40 84,000 75 Expenses, including: – at Rent 28,000 25 – 28,000 for salaries of staff in 1925 – on household expenses 11,200 10 – Depreciation of equipment 11,200 10 – Other 5,600 5 Net profit 28,000 25 In this financial result can count Moscow fitness center area of 1000 square meters. m at an annual cost Club Card is $ 1200 (excluding taxes

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