AIEF Companies

Posted by marmara on August 27, 2013

In recent times the insurance companies are have been adding gradually to the new social network that today Internet offers. Until recently it was enough to be in the network, who are currently also in social networks enjoy a very important competitive advantage over the rest. The AIEF (Association for research in economics and finance), in its periodic study of insurance entities of safe online Ranking, analyzes all the companies that make use of these online tools and elaborates a ranking with the 50 largest insurers. The classification is accompanied by an assessment of 100 points which is the result of evaluating the website of the insurance company, your customer online and social networking platforms where it is active. After the first months of study, has been detected a slight improvement in regards to the approach of insurance entities to the network: the average mark of the global companies analyzed has risen 42,195 to 49.563 points. In the ranking have been identified some changes such as direct entries to the top 20, but the head of the classification has not experienced major transformations with AXA to head and behind it entities such as Mapfre or Direct insurance. In future studies the AIEF announces that it will improve the study variables, adding more factors to analyze in some platforms like Youtube or eliminating some criteria that have been identified little relevant after the first analysis. Coefficients that analyze innovation, shall apply also with what this study may be refined into a more accurate benchmark to determine the insurance companies more 2.0, more adapted to the new technologies.

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